If I forget your name? Never

I too feel fascinated by some names, especially the names of shops or brands. Here are some Names which I found a year ago in my last visit to a shopping mall in CA. Shops are named: Pink in Life, The Picture People, Walking Company. I particularly like the idea of a shop named “Things Remembered”. We all have things we do not forget. There was an old song titled, “Don’t forget to remember”. Love is something hard to forget. Humans are by nature remembering creatures. The older we get the more we have accumulated things we like to remember in our memories, some vivid, some vague. Some real and some imagined. Some with sad endings, some good. I stumbled on a Tv program that helped long separated old friends to find each other after decades. Quite touching stories emerged. When I grow old enough perhaps I too write a letter to the long lost one and ask for an appointment with a poem.

If You Forget Me by Pablo Neruda

If You Forget Me

I want you to know
one thing.

You know how this is:
if I look
at the crystal moon, at the red branch
of the slow autumn at my window,
if I touch
near the fire
the impalpable ash
or the wrinkled body of the log,
everything carries me to you,
as if everything that exists,
aromas, light, metals,
were little boats
that sail
toward those isles of yours that wait for me.

Well, now,
if little by little you stop loving me
I shall stop loving you little by little.

If suddenly
you forget me
do not look for me,
for I shall already have forgotten you.

If you think it long and mad,
the wind of banners
that passes through my life,
and you decide
to leave me at the shore
of the heart where I have roots,
remember
that on that day,
at that hour,
I shall lift my arms
and my roots will set off
to seek another land.

But
if each day,
each hour,
you feel that you are destined for me
with implacable sweetness,
if each day a flower
climbs up to your lips to seek me,
ah my love, ah my own,
in me all that fire is repeated,
in me nothing is extinguished or forgotten,
my love feeds on your love, beloved,
and as long as you live it will be in your arms
without leaving mine.
Pablo Neruda

Listen to a reading of the beautiful poem at the following link:
https://youtu.be/hWI9J5HFRfI

Notes about the shop: Things Remembered began over 40 years ago as a small engraving and services shop called “Can Do”. And today, Things Remembered has grown into the nation’s leading, and most successful, retailer of personalized gifts. (online information quoted)

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